G&L Group was featured in Infobae through an opinion column by María Laura Palacios, G&L’s General Manager, focusing on the impact of smart assistants and generative artificial intelligence on critical sectors such as banking, government, and healthcare.
In her article on Infobae, María Laura Palacios analyzes how the evolution of artificial intelligence is transforming the way organizations design their processes, interact with their users, and manage large volumes of information. The shift from early chatbots to intelligent assistants capable of interpreting context represents a significant change for companies that need to combine technology, efficiency, and operational continuity.
From chatbots to smart assistants
For years, chatbots were used primarily to answer predefined questions and carry on structured conversations. However, their capabilities were limited by rigid rules and their difficulty in interpreting more complex situations.
As María Laura Palacios explains in Infobae, the advent of generative artificial intelligence paves the way for virtual assistants capable of interpreting context, adapting to different needs, and participating in processes that require greater flexibility.
This development is particularly relevant for sectors such as banking, government, and healthcare, where accuracy, security, and operational continuity are critical factors.
Artificial Intelligence Applied to Business Processes
The impact of smart assistants isn't limited to customer service. These technologies can also be used to automate repetitive tasks, organize information, and make the work of internal teams easier.
Use cases include chatbots designed to answer employee inquiries on topics such as pay stubs, leave, vacation, and benefits. Automating these inquiries helps standardize information, reduce response times, and free up Human Resources teams to focus on activities that require greater judgment and human involvement.
Generative AI for Analyzing Large Volumes of Data
Another notable example highlighted in the Infobae article is the automated analysis of phone calls. AI-powered transcription and the identification of conversational patterns make it possible to analyze large volumes of interactions, detect customer needs, verify compliance with specific processes, and identify opportunities for improvement.
For organizations operating in regulated sectors, these capabilities can help improve service quality, reduce risks, and provide insights into day-to-day operations.
The Importance of Experience and Business Knowledge
The adoption of artificial intelligence is not simply a matter of implementing a new technological tool. To achieve concrete results, it is necessary to understand the processes, train the models, monitor their performance, and adapt the solutions to the specific context of each organization.
As María Laura Palacios points out in her analysis for Infobae, the true value of these technologies emerges when technical specialists are paired with professionals who understand business processes and objectives. Technology provides the foundation, but its impact depends on design, implementation, and governance.
Artificial Intelligence in Critical Sectors
The evolution of smart assistants opens up new possibilities for organizations that need to operate efficiently, securely, and continuously. In sectors such as financial services, government, and healthcare, artificial intelligence can be used to automate processes, analyze information, and improve the experience for users and employees.
María Laura Palacios's article in Infobae highlights precisely this shift: the discussion is no longer focused solely on whether artificial intelligence can work, but rather on how organizations can redesign their processes to leverage it responsibly and strategically.
G&L Group and Digital Transformation
At G&L Group, we support organizations in their digital transformation processes by combining technological expertise with an understanding of the specific challenges facing each industry. The integration of artificial intelligence, automation, and data analytics is part of a technological evolution that requires solutions tailored to each specific context.
María Laura Palacios's contribution to Infobae highlights the importance of opening a discussion about the impact of artificial intelligence on organizations and the opportunities that arise when these technologies are strategically integrated.
Artificial intelligence is not just about incorporating technology, but about transforming processes so that organizations can work more efficiently, make better decisions, and generate greater value.
